To optimize your profile, you’ll want to:īelow, we’ll walk through each of these optimization steps, but if you learn better through video, then check out this helpful tutorial on the Bigger Better Biz YouTube channel.īryan Caplan shows you how to optimize your Google Business Profile listing. Provide information like (but not limited to) your physical address, phone number, and description. With that said, it’s important that customers know more about what you do, where you are, and when they can visit you. How to optimize Google Business ProfileĪccording to Google, local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Through Google Business Profile, you can publish your hours, updates, and photos and videos to help a consumer in a micro-moment quickly know, like, and trust your brand.īy optimizing your Google Business profile, you’re communicating to Google that you are a relevant search result for those consumers.Īnd an optimized Google Business Profile can increase your chances of showing up in Google’s local search results. Google Business Profile is a free tool that allows small business owners to promote their business information on Google Search and Maps. With over 52 percent of all internet traffic coming from smartphones, it’s critical that your business shows up consistently on every device. Why optimize your Google Business Profile? In order to capture a larger share of those mobile searches, optimize your Google Business Profile. In fact, nearly 33 percent of all mobile searches are related to location. When consumers find themselves in micro-moments, they act quickly to satisfy their need. A micro-moment is a split-second in time when a consumer needs to know, go, do, or buy. You see, consumers live in micro-moments. Bryan Caplan Last Modified: Novem7 min readĬongratulations! If you followed our previous post you know how to create your Google Business Profile.īut now there’s more to do to make sure that you appear in Google searches when it matters most.
0 Comments
Leave a Reply. |