What could be more helpful than discovering apps that might make your life easier, within the context of the planning you’re already doing on Pinterest? What’s more, users will be able to download their newfound app directly off of Pinterest-somebody hit the “easy” button, please! Now, let me tell you a secret-people like me are the perfect target for brands to serve relevant ads to and with its newest ad unit, Promoted App Pins, there are five business types that I would welcome in my feed.Įarly results suggest that Pinterest-driven users have a higher lifetime value, particularly in regards to making in-app purchases, and it’s easy to understand why. It’s true, Pinterest is my go-to resource for a lot of the planning I do in my life, from the way I decorate my apartment, to the outfits I (try to) rock. When I ask life’s big questions, like, “what should I make for dinner tonight?” or “will that shade of matte lipstick brighten my pasty complexion?” I ask them to the all-knowing Pinterest, and its unwavering insight rarely leaves me without resolve.
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